Click here to the article by Vanessa Lam.
Ms Spaleta designed the new branding and theme artwork used at this year’s festival – no easy feat for an event which strives to be brighter each year.
But the graphic design graduate’s designs blossomed, adding even more splashes of colour in Floriade’s 29th year. Ms Spaleta said she couldn’t believe it when she found out she would be giving the iconic Canberra event a facelift.
“For me, Floriade symbolises the start of spring,” she said. “The warmer weather that accompanies spring in Canberra and blooming flowers and blossoming trees really helped inspire the bright watercolours and whimsical lines within the design.
“I combined soft yet rich watercolours with whimsical line drawings of flowers and botanics, giving my design depth and movement. I think the final product represents what spring is all about, and adds life and versatility to the existing Floriade brand which they wished to retain.”
Ms Spaleta graduated with a Bachelor of Graphic Design in 2012 and Bachelor of Advertising and Marketing Communications in 2013 and is currently working at Canberra creative agency, Coordinate.
The 27-year-old said her favourite part of Floriade is getting to see all the different kinds of Canberrans come out of their winter hibernation, especially for the flower festival.